Businesses want their investment in advertising to pay off quickly and reliably. Predictive marketing can help with it. In this article we are going to explain how a predictive model works and what advantages it has based on the example of Go Predicts. Predictive marketing makes it possible to evaluate…

Go Mobile continues to deal with fraud in digital advertising. Read the new article about metrics to identify ad fraud, benchmarks of different platforms, and the capabilities of popular anti-fraud systems. This article is the second part of our material about ad fraud. It is dedicated to the methods of…

Fraudsters and fake traffic are a huge problem for digital marketing. Every year new methods of protection are introduced, but scammers are keeping up with them. In this article, experts from Go Mobile describe types of ad fraud that you may encounter in 2022. Fraud traffic prevents advertisers from launching…

Product placement is a non-standard way for brands to stand out. In this article, Go Mobile explains what product placement is and how to promote brands using this tool. As a bonus, we’ve prepared examples of product placement in famous music videos. Product placement is a marketing tool proven by…

Proper task setting and communicating with your colleagues is only half the battle! Learn how to perform tasks efficiently in the new article by Go Mobile. In our recent article, we talked about how to set tasks so that colleagues perform them. But apart from the task setting itself, the…

Interaction with your colleagues should be comfortable for everyone. Successful task creation can help with this. In the article, Go Mobile provides recommendations for effective communication at work. This is the first part of a series of articles on how to work more productively. …

Go Mobile shares typography rules that you should remember about while making banners for mobile advertisements. The biggest part of the successful advertising campaign is a good banner. Creativity in mobile advertisement is limited by the size of the device screen. …

An iOS 14.5 update had a significant impact on mobile marketing. In this article experts from Go Mobile suggest several ways how to deal with this restrictions of the operating system. What happened After the iOS 14.5 update, advertisers lose access to IDFA if users do not consent to transferring their data. …

Kids and teenagers form a complicated segment of the audience for launching an advertisement. Read in the article by Go Mobile how to develop a creative conception that will be welcomed by Z and A generations. Generation borders are blurred and depend on multiple factors. In the article those people…